Improving the SEO of your local Spokane business is a great way to start bringing more customers through your doors, and generating more sales. It’s something every business owner should be concerned about, if they are serious about scaling their business. Just having a website doesn’t really do anything for you, if you don’t show up in the search results when potential customers are searching for your products or services. Having good local SEO will make sure your business, product or service actually shows up, when people are searching for your specific keywords in your local area. If you want to read more about how improving your local SEO can help your business, you can read this article here, where I go into more detail about it.
Many business owners might be skeptical of hiring a SEO company in Spokane. Its an expensive service that can’t be guaranteed, they have every right to be. But, businesses that do invest in their SEO, normally see great returns on the investment. Many other companies that offer SEO services will try and make you think its some big secret. It’s really not, and you can do it yourself, if you want. With that said, it takes a lot of time to implement correctly, and if not done right, it can actually have the reverse effect. Many of the old methods that use to work 2-3 years ago, can actually have a negative impact on your website, and hurt your rankings. Google’s algorithm has changed a lot over the years, making some of the old techniques that use to work great, obsolete. So if you do decide to “DIY your local SEO” make sure you are following advice and guidance from well known industry leaders, and trusted sources. Places like moz are a great source of information.
A full website audit will give us a break down of everything on your site and help us identify any problems that could be effecting your SEO. This will help us map out an actionable roadmap. Even if your not interested in having us implement any of our SEO services, We would still suggest you get the SEO audit. Its 100% free and then you can decide how you would like to move forward.
Making sure your on-page optimization is done right can greatly increase your rankings. and plays a large role with your SEO. We will optimize the following on-page ranking factors.
Google analytics, search console, and conversion tracking. Having, and understanding this information is an extremely important part of the process. This will allow us to see what customers are actually searching for when they find your business, how they found it, and how a potential customer, turned into a paying customer. Allowing us to optimize those areas, and increase sales.
Doing a full competitor analysis will help us understand where your competitors stand. The areas they are doing well in, and the areas they are not. This can potentially allow us to capitalize on any mistakes they are making. It also helps us identify industry trends, so we can adapt and be ready for any them. Staying a step ahead of the competition is always a good idea.
Schema markup is code (semantic vocabulary) that you put in your website that tells search engines more relevant information about your business. Helping the search engine better understand what the content on your website is really about can have an impact on your SEO.
We will set up, and optimize your Google My Business & Yelp accounts. Making sure the correct categories are selected, your N.A.P. is correct and constant. This can also include setting up basic business profiles on the social platforms.
Building citations with business directories helps improve your overall rankings. We will build over 60 citations for your business. Monitoring them for constancy and reviews.
When you hire us as your SEO Agency, we build a custom package that is uniquely tailored to your business. We are 100% transparent with everything that we do, and give you monthly reports of everything that was done, and the progress that was made. The first step is a website audit. This will completely analyze your website, showing us any problems that are currently there. Broken links, missing alt text, site speed, and other factors that could be hurting your websites visibility. This will allow us to prioritize any problems and give us a good starting point. There is no point in working on other ranking factors, if we are missing basic on page optimization. There is normally where we will find the “low hanging fruit.” Once the audit is done we will build a timeline of all the areas that need improvement, and prioritize them. Typically we start with any low hanging fruit we found in the audit and keyword research.
This video was a free audit I did for a ladies photography website.